The End
09
Lets connect
for top-tier design services that combine comprehensive processes, user-centricity, and impactful results.
Get in Touch
Tracking
08
Track KPIs during and after feature/product implementation.
Collect user feedback.
Analyze metrics to improve the product.
Processes:
Customer service
User reviews
KPIs
Metrics
Delivery
07
Deliver assets to the development team
Provide high-fidelity screens, typically created in Figma.
Include components, libraries, design systems, and style guides.
Supply all necessary design assets for project development.
Processes:
Handoff
Design Requirements
Interaction Document
Test & Analysis
06
Create assumptions to understand user behavior.
Perform user testing, prototype testing, A/B testing, and direct observations based on the problem being solved.
Testing process continues after delivering final designs.
Propose metrics and tools for data analysis.
Analyze data on the use of the product.
Processes:
Usability testing
A/B Testing
Reports
Direct Observations
Data analysis
Concept testing
Heuristic evaluation
Solution
05
Gather results and start design development.
Create or apply style guide.
Create or utilize existing design system.
Develop high-fidelity prototype for testing.
Include experience guidelines, information architecture (IA), design systems, and style guides.
Generate comprehensive documentation.
Processes:
Style Guide
Grids
Components
High fidelity prototype
Libraries
Error & Empty states
Design system
Ideation & Concept
04
Conduct workshop sessions with stakeholders.
Translate ideas into tangible form.
Develop information architecture.
Create sitemaps, user flows, and workflows.
Produce low-fidelity prototypes (e.g, paper drawings, wireframes).
Engage in specific activities aligned with the intended goal.
Processes:
Ideation
Card Sorting
Information Architecture
Wireframes
Prioritization
Sketches
Sitemap
Research & Mapping
03
Understand problem, constraints, and goals.
Validate assumptions and questions.
Trigger research and experience mapping processes.
Focus on delivering a good user experience.
Develop user flows, user stories, personas, and other relevant documents.
Emphasize functionality over aesthetic design.
Processes:
User interviews
Personas
User Journey
Use Cases & Scenarios
Problem Definition
Surveys
Hypothesis
Business Needs
02
Review corporate reports.
Communicate with Stakeholders to grasp their goals.
Seek user interviews.
Identify personas.
Validate and clearly define the problem to be addressed
The Start
Objectives and metrics of project and business success.
Main competitors of the business and/or product.
Data and studies already done previously that serve as a basis to start the project.
The Start
01
My work is based on Design Thinking methodology.
Each project has its own specificity and particular challenges.
Specific challenges are defined by factors such as objectives and success metrics.
Strategy, methodologies, and frameworks are tailored to the nature of each product (dashboard, mobile app, institutional site, ecommerce product).
The Start
